360° car studios

Customised comprehensive
solutions for your
automotive photography
and advertising

360 ° car photography studios

We are all-rounders. We can fully take care of the placement of a new car studio, upgrading an existing studio or just outsourcing the photography. We support large and small parties in setting up an ideal process that suits any budget and any location. You of course always benefit from the most advanced technology and seamless integration of the systems with your own inventory management system and website. And this sells cars.

Perfect photos, every time

Rain? Is your usual photographer on holiday? No problem! A Photo-Motion
Studio gives you perfect photos within minutes, every time, regardless of the
weather or the photographer.

uniform-images

Automatic uniform adverts

Our software automatically crops, optimises, inserts logos and sorts the
photos. This ensures uniform pictures of your entire collection online as well
as a professional and distinctive appearance on both your website and the
portals.

meteen-online

Immediately online and interactive

The 360 spinner and advert photos are online before you’ve even driven the
vehicle outside. Our API and links to inventory management systems can also
immediately publish the images on your website and the portals if desired. You can also immediately share the 360 spinner via all communication
channels such as email, WhatsApp and Facebook.

Turntable: The turntable is available in all sizes and load capacities and is built to perform flawlessly for years. Any maintenance can be performed quickly thanks to the service hatches. Various finishing options are available.
Photo-Motion Manager + Online: Photo-Motion Manager + Online allows you to optimise your entire workflow from photo studio to advert. The workflows can be set up and modified completely independently, so they always fit your work processes perfectly. The user-friendly software is developed in such a way that everyone can professionally photograph a car in a flash.
Camera technology: From one to eight cameras; the choice is yours. Our cameras are designed to photograph vehicles from the optimal angles. All cameras are directly connected to the Photo-Motion Box, which immediately retrieves the photos. A separate detail camera allows the user to capture all the special details from up close.
Lighting technology: Using LED lights developed especially for photography, vehicles receive perfect and colour-fast lighting from above, without using a lot of energy or requiring frequent replacement. Diffuse canvasses provide optimal light distribution to prevent reflections.
Automated roller door (optional): The roller door completely seals the photo studio ensuring optimal lighting for cars (the opening to the studio is therefore not visible in the reflections of the car). The roller door is linked to the software, which opens and closes it automatically.
Studiobox: The modular studio is up and running in no time and is made to operate for years. The walls and optional roller door prevent outside reflections and provide a peaceful background which draws one’s attention to the car. The box is even moveable in case of relocation.

Fully automated workflows

1

Photo-Motion Manager

Photo-Motion Manager allows you to take 250+ high-resolution photos of the exterior, interior and all important details within minutes. The images are processed and uploaded to the cloud automatically.
2

Photo-Motion Online

Photo-Motion Online optimises, crops, sorts and inserts logos into all your images automatically and according to your requirements. The background can also be removed, or marketing images such as delivery packages or warranty conditions can automatically be added to the photo series. This completely prepares the photos for publication on the internet without any human intervention.
3

Advertised perfectly

The 360° exterior and interior images as well as the advert photos are sent directly to your inventory management systems and your website, so they can immediately be found online. Distribute the right images immediately and prevent lost leads due to advertising with ‘coming soon’ images for days or even weeks.

How we create the
perfect advert

Automatic cropping

The car is the star. Our software uses advanced machine learning technology to find the car completely independently on every photo. It doesn’t matter how big the car is, which colour, or from which angle it was shot. The vehicle is always placed in the middle of the image, unnecessary white space is cropped out and the aspect ratio is adjusted to the website you’ll be advertising on. This ensures that the car is always at the centre of the image and prevents white or black bars in the advert without you having to lift a finger.

Automatic optimisation

Our software can edit each photo automatically. You can limit deep shadows or bright reflections to taste, so every vehicle and detail is highlighted perfectly.

Automatic optimisation

Our software can edit each photo automatically. You can limit deep shadows or bright reflections to taste, so every vehicle and detail is highlighted perfectly.

Remove background

The background of each photo can automatically be removed or replaced. This gives you images that can be provided with a uniform or unique background in no time, making it easy for you to stand out from the competition.

Adding layers

The photos can automatically be provided with logos, allowing you to make your mark in a consistent, uniform and professional manner. Your adverts will be recognisable and your corporate identity will be highlighted.

Adding layers

The photos can automatically be provided with logos, allowing you to make your mark in a consistent, uniform and professional manner. Your adverts will be recognisable and your corporate identity will be highlighted.

How do we build a 3D photography and car studio and place the 3D photo equipment?

We install the entire photo box in no time; it will be up and running on your business premises within a few days. After all the hardware has been carefully tested, we’ll go over the software package with you from start to finish. Afterwards, the photo studio is ready for use!

360 degree customized
automotive solutions

As an automotive marketing innovator, we think along with you about processes
to be optimized for the lead time and absolute numbers of cars

Complete 360° photo studio for automotive photography

Ideal routing for your location
Can be completely finished with your desired colours and materials
Automated photography
Automated editing and publication
Full integration with your systems and websites

Read more
proces

Automate/upgrade your existing 360° photo studio

Reuse existing studio
Optional upgrade of cameras, lighting and studio box
Automated photography
Automated editing and publication
Full integration with your systems and websites

Read more

Outsource your 360° automotive photography

No investment in a photo studio
No problems with lack of space
Manage your photography centrally and in real- time in the cloud
Automated editing and publication
Full integration with your systems and websites

Read more

Discover the possibilities

Questions, interested in an online demo or a visit to the studio? Let us know!
Contact us

Frequently asked questions

How long does it take to photograph a vehicle with a Photo-Motion Studio?

This depends on the studio design and the desired end result. The standard studio takes up to 216 photos of the exterior in about 5 minutes. With Photo-Motion HiSpeed, this only takes 45 to 90 seconds depending on the type of camera. In addition, detailed photos and possibly a 360° interior photo will probably be taken. The amount of time this takes depends on the number of pictures and the person operating the camera, but on average it takes our customers 2 to 7 minutes. Driving in and out takes about a minute on average.

Which vehicles can I photograph in a Photo-Motion Studio?

We supply studios for all types of vehicles; from passenger cars to large commercial vehicles and trucks.

How much space does a Photo-Motion Studio occupy?

A Photo-Motion Studio for passenger cars is 9 meters long, 7 meters wide and 4.5 meters high. A studio for commercial vehicles is 10 meters long, 8 meters wide and 4.5 meters high. We can also supply larger studios; contact us for more information.

Is a Photo-Motion Studio moveable?

Yes. A Photo-Motion Studio is built in a completely modular way and can be moved if necessary. However, the walls and floor will need to be refinished afterwards.

Can I carry out or have the construction work for the studio carried out?

Yes. We supply most studios fully turn-key, but if desired, you or a contractor
can take care of the lighting, walls, floor (finish) and such. Please contact us
for more information.

Does the studio need to be operated by a professional photographer?

No. The process is designed in such a way that anyone can do it.

Is a lot of manual work required?

No. The process is set up in such a way that (virtually) everything is done automatically. It is of course possible to determine the settings yourself, so you can determine exactly which photos are made, how these are edited and in which order they are displayed on your website and the portals.

Can I create multiple adverts on the basis of one photo shoot?

Yes. You can automatically generate multiple photo sets on the basis of one photo shoot. For example, you can display a different or more comprehensive photo set on your website than on the portals. You could also place image with a 3:2 aspect ratio on your website and with a 4:3 aspect ratio on the portals.

Is there a link with my inventory management system/website?

Yes, probably. We link up with all major inventory management systems, including Wheelerdelta, OBSVM and AutotelexPRO. We are also continually linking up with new systems, so please don’t hesitate to contact us about this. In addition, the 360 spinners and advert photos can be automatically uploaded to your website via our API. In a simple manual, we’ll guide your website builder through the steps of linking Photo-Motion to your website.

Can I use a Photo-Motion Studio to take photographs for third parties?

Yes. You can upload to multiple parties from one studio. These parties will receive their own Photo-Motion Online account, allowing them to manage the settings and thus the appearance of their 360° spinners and adverts themselves. You therefore don’t have to adjust the work method in the studio, but can instead give each client their own, distinctive 360° spinner, advert and links to inventory management systems and websites. Furthermore, these clients can turn to our support desk with any questions, so this doesn’t require any overhead on your part.

What happens if we have a user question or experience a malfunction?

Photo-Motion has a professional support desk. Our colleagues can answer all your questions about the use of the studio and the software. Malfunctions can generally be resolved remotely, so you can get back to work quickly.